Color is an element of light. Different colors create different moods in your home by communicating diverse feelings such as excitement, passion, serenity or mystery. By understanding color theory in interior design you can create just the right mood you are looking for. It is important to note that each color impacts on different people differently. Many factors can influence these including one’s age, race, culture as well as life experiences. However, people will always respond to color-no matter what. In general, following colors create following psychology effects in the home:
1. Psychological effects of color red in the home
Red is the color of fire, passion, danger and strength. This bold color stimulates and excites. It can be warm and inviting and can also make you feel energetic. Avoid using too much red as it can be over-stimulating in the home.
2. Psychological effects of orange
People who love red but are not too fond of its aggressive impact can replace it safely with orange. This fun, energetic color is ideal for kid’s room, dining room, office, and even the living room. It symbolizes courage and hospitality. It also makes you feel energetic, adventurous and friendly.
3. Psychological effects of yellow
According to color psychology in interior design, yellow is the color of warmth, wisdom, prosperity, sympathy and cowardice. A room colored in yellow can look cheerful, friendly and airy. Avoid using it in large amounts as it can be over stimulating.
4. Psychological effects of blue
Blue is an important color in interior design theory and it affects the human mind profoundly. There is a reason why blue is the perfect color for bedrooms. It instills a sense of serenity and peace and can be a very soothing color. In bathrooms, it can be used for creating a spa like tranquil atmosphere. This cool, quiet and reserved color can also represent formality. It is best when paired with white or other lighter hues. Too much of blue can be depressing, so use it wisely.
5. Psychological effects of green
Green, as we very well know, is the color of nature. It also symbolizes hope, good luck and abundance. It is a cool friendly color that mixes well with many other colors. It looks great with white and can be used in living rooms, bedrooms and offices.
6. Psychological effects of purple
Purple works very well with other colors. You can pair it up with other jewel tones like emerald green or even with light, complementary hues like beige, yellow or baby pink. It is an ideal color in girl’s rooms. The psychological effects of purple in the home work to give the space a dignified and dramatic look. Purple, after all, is the color of royalty.
7. Psychological effects of black
Black is associated with evil, mourning and death. However, it is also the color of wisdom. Black, in interior design theory, is always used in small amounts with contrasting, complementary colors. When used right, it can add depth and timeless elegance to a room. Avoid using black in large quantities as it can seem oppressive.
8. Psychological effects of white
This fresh, peaceful color is used widely in interior design theory where it can instill feelings of youthfulness, faith and innocence. White can help smaller spaces appear large. It can also make rooms look livelier, fresher and crisper.
It is clear that people tend to feel comfortable with those colors that reflect their personalities. For example, a bold, passionate person might feel happier in a red or orange colored room. However, a shy person may not feel comfortable in a red room but might feel better in rooms with soft blue or light green shades. The best thing interior designers can do when selecting colors for their client’s homes is use their preferences in individual sleeping areas and select those colors in common areas such as living room and kitchen, that can make all the members feel as comfortable as possible. No single choice will satisfy everyone, but one must attempt to use those colors which help match the goals of all individuals.
In the important work of designing environments, color is a vital and defining catalyst and one that speaks to much more than one particular space. Before the internet and our modern 24-hour information cycle, some color theorists gauge the state of the economy and consumer confidence by watching which red tones were trending. A brighter blue-based red (more positive and upbeat) would emerge as the economic outlook looked good and consumers were confident. However, if people were worried and not inclined to spend as much, a brown-based, earthy red would become popular because it felt safer and, particularly in home design, people believed they could live with it for longer.
Using colors to create workspaces that inspire creativity, collaboration and productivity is a key business concern, but color plays a much wider role in achieving success. A company’s brand image will connect with its consumer when colors are selected that emotionally engage their market. “Products utilizing colors that speak to the consumer’s mood, personal and culture will increase sales,” notes Sandra Sampson, vice president of PR and communications and executive board member at Color Marketing Group.
According to Sampson, online user experiences also are influenced positively by the right colors. Emotional associations with colors known throughout the world. However, cultural and personal experiences create variations in color meanings or associations. When a designer selects colors for a brand’s message – for logos, stationery or digital media – the meaning of colors selected needs to achieve an emotional connection with the audience.
Designers, of course, know the significance of context in selecting the right color for interior spaces. Color preference varies with gender, age, culture, seasonal influences, educational development, religion, lifestyles, personality type and personal experiences of the client. “By observing the client and listening to their stories and likes and dislikes in color, material and finishes, a designer will be able to find the perfect color-emotion connection,” says Sampson.
From: The Science of Design, issue - September/October 2018
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